About

Advocate Komal Salunke has spent over 14 years handling divorce, custody, domestic violence, property and inheritance matters in Pune. Her practice grew almost entirely on referrals, phone calls and word of mouth. There was no website, so anyone searching for her online found nothing, and every first conversation started from zero, with the client not knowing what she actually handled, how she worked, or what to expect from a consultation.

As part of a wider push to make her practice discoverable and easier to approach, Autuskey designed and built a website that explains her services, her approach and her track record before a client ever picks up the phone.

Impact
100%
Practice areas now explained in plain language, with no legal jargon
Impact
3
Commitments (clarity, personal attention, transparent fees) made visible on every page
The Challenge

Family law is not a subject people research casually. Someone visiting this site is usually mid-divorce, mid-custody-dispute, or dealing with a property fight that's been dragging on for years, anxious, unsure of their rights, and often looking for reassurance as much as information.

The practice had no way to meet that person where they were. There was no online presence at all, so prospective clients couldn't verify her experience, understand what she actually practised, or gauge whether she was the right fit before calling. Every practice area, divorce, custody, domestic violence, property disputes, succession, needed to be explained in a way a non-lawyer could actually follow, without turning the site into a wall of statutes and case law.

There was also a trust problem specific to sensitive, high-stakes legal matters. Fee opacity and lawyers who hand a case off to a junior are common frustrations, and a good website needed to address these concerns before they were ever asked out loud.

Key gaps going in:

  • No website, so the practice was invisible to anyone searching online
  • No plain-language explanation of practice areas or what each one covers
  • No way to establish credibility, experience or track record before first contact
  • No clear articulation of how fees or communication actually work
  • No structured path from "I have a legal problem" to "I've booked a consultation"

The practice didn't need more clients to talk to; it needed a way for the right clients to arrive at that first phone call already informed and reassured.

The Solution

Autuskey designed a website built around a simple idea: reduce uncertainty at every step, because uncertainty is the exact feeling that brings people to a family lawyer in the first place.

Core elements included:

  • A homepage that leads with credentials and outcomes, years practising, families helped, cases won, so trust is established in the first few seconds
  • Practice areas broken into five clear categories (divorce & separation, child custody & maintenance, domestic violence & protection, property & civil disputes, succession & inheritance), each with plain-language descriptions and tags for specific matter types
  • A dedicated "How I Help" section stating three concrete commitments, full clarity in plain language, personal handling of every matter with no hand-offs, and fees agreed upfront, turning common client anxieties into explicit promises
  • A "what brings people to my office" section that names the emotional starting point directly (feeling unsure, worried about the wrong decision, needing reassurance) rather than only listing legal services
  • Google review integration and verifiable practice stats placed near the top of the page, not buried in an about section
  • A consistent, low-pressure path to action ("Book a Consultation," "Let's Talk Through Your Situation") repeated at natural decision points rather than forced upfront
  • Bilingual toggle (English/Marathi) so the site speaks to clients in the language they're actually comfortable in

The design principle throughout was that a legal website's job isn't to look impressive, it's to lower the anxiety of someone who doesn't know where to start.

Result

The practice went from having no digital presence to a site that does a meaningful part of the first conversation before the client ever calls. Visitors can see exactly what Advocate Salunke handles, how she works, and what she commits to, before deciding to reach out, which means the calls that do come in start from a more informed, less anxious place.

Credibility signals that used to depend on a referral's word, years of experience, cases won, client outcomes, are now visible to anyone who searches for family law help in Pune, extending the reach of a practice that had grown by reputation alone.

All You Need To Know

Frequently Asked Questions

Still Got Questions?

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People visiting a family lawyer's website are often going through one of the harder periods of their life, divorce, custody disputes, domestic conflict. The design has to account for that emotional state, not just list services. That means plain language over legal jargon, visible reassurance about how the lawyer works, and a low-pressure path to getting in touch, rather than aggressive calls to action.

Referrals bring in clients who already trust the lawyer through someone else's word. A website extends that same trust to people who don't have a personal referral, but are searching online for help. Without it, an experienced practice is invisible to exactly the people who need it most and have no one to ask.

Practice areas are broken into clear categories with short, plain-language descriptions and a few specific tags under each, rather than dense paragraphs of legal terminology. Someone should be able to scan the page and know within seconds whether their situation is covered.

Fee transparency was made an explicit, visible commitment rather than something clients had to ask about awkwardly. Stating upfront that costs are agreed before work begins removes one of the most common sources of client anxiety before it's ever raised.

Yes, particularly for a Pune-based family law practice. Clients are often more comfortable discussing sensitive personal matters in their first language. Offering an English/Marathi toggle signals accessibility and care before a single word of consultation happens.

Yes. The core approach, leading with credibility, translating services into plain language, and directly addressing the emotional and financial anxieties clients bring, applies to any legal practice, from family law to property to civil litigation, regardless of size.

Autuskey has delivered 300+ projects since 2015, ranging from single websites to full custom software platforms with multiple modules, for clients across India, the Middle East, Europe, and the US.

Where a client has agreed to it, we connect you directly with people we have worked with so you can ask candid questions about how the project actually went. It is one of the most useful checks you can make, and we encourage it.

Our portfolio spans wellness, hospitality and nightlife, residential and hostel management, professional services and more, across all five services from audits to new product builds. Tell us your problem and we will point you to the closest examples rather than a generic showcase.

We only show client work with permission and operate under NDAs where needed. Your project details stay confidential unless you explicitly agree to be featured, and you retain ownership of your code, data, and accounts throughout.

Autuskey has delivered 300+ projects since 2015, ranging from single websites to full custom software platforms with multiple modules, for clients across India, the Middle East, Europe, and the US.

Where a client has agreed to it, we connect you directly with people we have worked with so you can ask candid questions about how the project actually went. It is one of the most useful checks you can make, and we encourage it.

Our portfolio spans wellness, hospitality and nightlife, residential and hostel management, and more, across all five services from audits to new product builds. Tell us your problem and we will point you to the closest examples rather than a generic showcase.

Because we start from the business problem, our case discussions focus on what the project was meant to change and what it did, not only how it looks. Where clients permit, we share the outcome and the reasoning behind the build, not just visuals.

We only show client work with permission and operate under NDAs where needed. Your project details stay confidential unless you explicitly agree to be featured, and you retain ownership of your code, data, and accounts throughout.

We do not clone past builds; we start again from your business problem so the result fits you, not the previous client. A past project is a useful reference point, and a Technology Audit & Roadmap is the usual first step to define what your own version should be.

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