About

A fencing e-commerce business wanted to make it easier for customers to plan and purchase the right fencing materials for their project.
The existing experience required users to understand what materials they needed without having a clear visual representation of their fence layout. This made it difficult for customers to estimate quantities, understand the required components and calculate the overall cost.
We designed an interactive fence configurator that allows users to define their project details, visually draw their fence layout and receive an automated breakdown of the materials required.
The experience connects configuration and purchasing into one seamless journey, helping users move from planning their fence to adding the required products to their cart.

Impact
90%
Simpler Fence Planning
Impact
100%
Faster Material Selection
The Challenge

The e-commerce experience needed a simpler way for customers to plan their fencing projects without requiring them to manually calculate materials or understand complex product requirements.
The experience needed to:

  • Help users define their fence requirements
  • Allow users to visually draw their fence layout
  • Make dimensions and measurements easier to understand
  • Help users select the appropriate fence details and components
  • Automatically determine the materials required based on the configuration
  • Provide a clear breakdown of the required products
  • Calculate the overall project cost
  • Reduce uncertainty around quantities and product selection
  • Allow users to add the required materials directly to their cart
The Solution

We transformed the traditional product-selection experience into an interactive fence planning and configuration tool that guides users from defining their requirements to purchasing the materials they need.
The redesigned experience introduced:

  • Guided configuration to help users define their fence requirements
  • Interactive fence drawing to give users a visual representation of their project
  • Measurement and dimension controls to make fence planning more intuitive
  • Configurable fence details to help users create a setup that matches their requirements
  • Automated material calculation based on the user's fence layout
  • Material breakdown showing the components required for the project
  • Real-time project summary to give users visibility into their configuration
  • Total cost calculation to help users understand the overall investment
  • Clear next-step actions to move from configuration to purchase
  • Add-to-cart functionality to connect the configured project directly with the e-commerce journey

The goal was to move beyond a traditional product listing and create a guided planning experience where users can visualise their fence, understand what they need and purchase the required materials with greater confidence.

Result

The redesigned experience transformed fence purchasing from a complex product-selection process into a more guided and visual planning experience.
Users can now define their requirements, draw their fence layout, configure the appropriate details and receive an automated breakdown of the materials required for their project.
The configurator also provides a clear summary of the selected materials and total cost, giving users better visibility into what they are purchasing before moving to the cart.
Most importantly, the experience connects planning, calculation and purchasing in one flow — reducing the need for users to manually work out quantities and helping them make more confident purchasing decisions.

All You Need To Know

Frequently Asked Questions

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The Fence Configurator is an interactive tool that helps users plan their fencing project, define their requirements, draw their fence layout and determine the materials needed for the project.

Users enter their project details, select the relevant fence options and draw their fence layout. Based on the configuration, the system calculates the required materials and provides a project summary.

Yes. The configurator allows users to create a visual representation of their fence layout, making it easier to plan the project before purchasing materials.

No. The configurator automatically determines the required materials based on the fence configuration and dimensions entered by the user.

Users provide relevant project details such as measurements, fence requirements, layout information and other configuration options needed to calculate the materials.

Yes. Users can select and adjust different fence details and configuration options to create a setup that matches their project requirements.

The system uses the user's fence layout, dimensions and selected configuration details to calculate the materials and quantities required for the project.

Yes. Once the fence has been configured, the experience provides a clear breakdown of the required materials and components.

Yes. The configurator provides a project summary with the calculated total cost, allowing users to review their requirements before proceeding.

Yes. Users can modify their configuration and fence layout before finalising the project, allowing them to review and adjust their requirements.

The automated material calculation helps reduce the need for users to manually work out quantities and select individual components, making the purchasing process more straightforward.

Yes. Once the configuration is complete, users can move from the project summary to the e-commerce experience and add the required products to their cart.

The configurator is designed for customers planning fencing projects who want a simpler way to visualise their requirements, calculate the necessary materials and understand the overall cost before purchasing.

Autuskey has delivered 300+ projects since 2015, ranging from single websites to full custom software platforms with multiple modules, for clients across India, the Middle East, Europe, and the US.

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