Responsibilities

• Develop and implement social media strategies aligned with business goals.
• Create and maintain a social media calendar for consistent content posting.
• Plan, schedule, and publish content across social media channels.
• Collaborate with content writers to produce SEO-friendly content, incorporating keyword optimization, anchor tags, and website interlinking.
• Oversee the creation of visual content with designers to ensure brand consistency.
• Conduct keyword research and integrate SEO best practices into social media content.
• Implement on-page and off-page SEO strategies, including guest posting and backlinking.
• Monitor and analyze social media and SEO performance using analytics tools, providing regular reports with insights and recommendations.
• Engage with the audience by responding to comments, messages, and mentions, fostering a positive community and encouraging user-generated content.
• Plan and execute social media advertising campaigns, manage budgets, and track performance.
• Lead and coordinate a team of content writers, designers, and lead generators.
• Manage and optimize business listings on online directories and platforms.
• Stay updated on social media trends, algorithm changes, and best practices, adapting strategies and content accordingly.
• Identify and collaborate with relevant influencers and brand advocates.
• Develop and implement crisis management plans for social media, responding professionally to negative comments or reviews to maintain a positive brand image.
  

Experience and Skills Required

• 1-3 years of experience in Digital Marketing, preferably in the IT industry.
• Immediate joiners are preferred. 
• Proficient in developing and implementing social media strategies, including creating and maintaining a social media calendar and planning content.
• Strong understanding of SEO principles and best practices, with experience in conducting keyword research, implementing on-page and off-page SEO strategies, and producing SEO-friendly content.
• Excellent communication and leadership skills to lead and coordinate a team, engage with the audience, and collaborate with influencers and brand advocates