How to earn from Google Ads

23 December 2021 Website Development
22 MINS READ    48 VIEWS   

One of the commonly asked questions by digital content creators is how to make money with Google Adsense. So, here are a few tips that might help you earn some bucks.

What is Google Ads?

Google Adsense is the best way to generate revenue apart from your core business. It is a simple, easy, and a free way to earn by displaying advertisements along with your digital contents. You can personalize the look and feel of your ads to suit your website content. Google Ads helps you show the digital visitors engaging and relevant ads.

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How Does Google Ads Work?

Google Ads from Google helps you (publishers) generate revenue by enlisting advertisements on your blogs, websites, or YouTube channel. For every click made by your visitor on the advertisements or ad impressions, you get paid by Google. The ads can be in the form of interactive media, videos, images, or texts.

The advertisements are selected based on the automated ad auction system. The ad with highest bidding is listed on the page.

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Based On Criteria

Google selects the advertisements based on different types of targeting criteria.

Personalized Targeting: The ad owners can choose the website that caters to a specific genre.

Placement Targeting: The advertisers choose the website that attracts their target audience.

Contextual Targeting: The ad owners analyze the word frequency, keyword, and link structure of the website content and match their advertisements to it.

Run of Network Targeting: This section includes all the websites in the Adsense network, except the excluded websites.

The advertisers create and pay for the ads to promote their product. Each ad is priced differently.

To show their ads on Adsense, the advertisers on the Google Display Network bid. And the auction ranks each advertiser based on their quality score and bid. Hence, the advertisers who are willing to pay more for high quality content get to list on your page.

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You have to follow 3 steps to enable Adsense to your online content.

Ad Space Availability: You should make your advertising space available by pasting the ad codes on the website and select the places where the ads should be displayed.

High-Pay Ads Appear: The ad owners bid to display their ads on the website in a real-time auction. The ads with the highest bid displays on the website.

Get Paid: All the network of advertisements and the billing process is handled by Google Adsense for the website and make sure the payments are received on time.

What Are The Types Of Adsense

Google Adsense offers a variety of ad types and you can choose from them. They are

  • Text Advertisements
  • Display Advertisements
  • Rich Media Advertisements
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Text Advertisements

The text ads can be seen often when you search on the Google browser. It is in simple text form with a title, a small description, and a website link. These ads are seen on Google Search and on websites.

Display Advertisements

The display ads are typically displayed on the website pages. The display ads are of three different formats.

  • Horizontal Format
  • Vertical Format
  • Banner Format

Rich Media Advertisements

The rich media ads are the interactive advertisements in the HTML, video, or image format.

Dynamic Image Ads: The dynamic image ads are the animated texts that appear on the website when the user scrolls the page down. You can choose the type and size of the ad.

Video Ads: Video type ads appear in various online platforms. There are two types of video ads- standard and TrueView. Standard video ads play for 20 seconds and are non-skippable ads. They appear in pre-roll, post-roll, and mid-roll slots. The TrueView ads enable the user to skip the ad after 5 seconds. They appear in the pre and mid roll slots. However, it requires additional policies compliance.

How To Create Ad Units

The Google ads are the result of a single piece of the Adsense Ad Code. You can create, customize, and manage the ad unit.

The Ad units are of different types:

In-article: The native ads appear between the sections of the article.

In-feed: The native ads appear inside the feed.

Display Ads: This is a customizable and responsive type.

Link: It provides relevant links to match the contents of the website.

Matched Content: The ads that promote content to the users.

To create the ad unit, you should sign up to the Adsense account and visit the Ads page. Select an option by the display ads and ad units, from the overview page. Name the ad unit and add other elements required for the ad unit.

Once the ad unit is saved, you receive the code to copy and paste on the tags for your webpage. You can check for the guidelines to implement the code and within seconds ads will appear on your website.

The amount earned using Adsense depends on the CPC (Cost per Click) and the competition. Google takes a commission and pays you for every click on the advertisement. In general, you can get 51% to 68% via Adsense and the commission ranges from $0.20 to $15 with $3 per click as an average for you.


Google Adsense is one of the many ways through which you can earn from your website. Any kind of income source depends on two factors: good content and increased traffic. You can monetize your content by including relevant advertisements in the web pages, blogs, and searches. The advertisement helps increase the user engagement and give the users an engaging user experience.

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