Sales Automation and E Commerce Transformation for Automotive Chemical Manufacturer

Built a centralized sales tracking system and e-commerce platform for Elixir Soltek Magsol enabling real time order visibility, smarter production planning and faster leadership decisions.

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Domain

Automotive , Retail & E-Commerce

Deliverables

Apps Development , Website Designing & Development , UI/UX Designing

About

Elixir Soltek Magsol has been associated with us since 2014 as one of our earliest long term clients.

The company operates in automobile chemical manufacturing including car care products body shop materials and patented automotive solutions. With a nationwide sales team of nearly 60 representatives they required a structured digital system to manage field orders and sales reporting.

The initial requirement was a mobile based sales order application. Over time the engagement expanded to include e-commerce development brand website upgrades and continuous system enhancements.

The partnership has continued for more than 11 years supporting their operational growth and strategic expansion.

Impact
45%
Faster management decisions
Impact
38%
Improved sales visibility
The Challenge

Elixir Soltek Magsol operated with distributed sales teams across India.

Key operational gaps included:

  • No centralized real time order tracking

  • Heavy reliance on Excel reports

  • Delayed production planning insights

  • Limited product wise regional analytics

  • No structured sales team performance visibility

Leadership had to manually review multiple spreadsheets to understand demand patterns and team productivity. The organization needed consolidated reporting, automated order flow and data driven decision support.

The Solution

We developed a centralized sales automation ecosystem tailored to their operations.

Core implementations included:

  • Mobile order entry system for field sales teams

  • Centralized distributor and product database

  • Real time order synchronization with head office

  • Region wise and product wise analytics

  • Monthly demand trend reporting

  • Sales performance dashboards for management

  • Executive level summary reporting

The system enabled accurate forecasting of which product performs in which geography and during which season. We also launched their e-commerce platform allowing customers to purchase products online and expand their digital reach. Over the years we have supported website revamps, backend improvements and performance optimizations.

Result

Elixir Soltek Magsol achieved complete visibility across nationwide sales operations.

Production planning became aligned with real time demand data. Leadership decisions became faster and more precise. Sales team performance tracking became transparent and measurable.

Early adoption of digital sales automation helped the company scale efficiently and strengthen operational control. The long term digital foundation continues to support sustained growth.

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